Back then, running an online business meant just having to choose the perfect ecommerce platform and strategizing to come up with web marketing tactics to entice as many clients as you can. When smartphones dominated internet usage, it also seemed to rule online business marketing. View top ecommerce platforms
Mobile marketing is now considered as the most crucial and effective way to promote your products and services. When you are trying to sell online, you should know that most of your potential clients use their phones to browse your products. This should be enough to drive you to develop effective mobile marketing methods that will help you make a big name out of your brand.
- When choosing the theme for your ecommerce store, choose one that is responsive even on mobile.Your website is always your clients’ first glance on you. You have to exert serious efforts in making mobile marketing your prime marketing strategy, simply because it is also where you are bound to gain the most number of clients. Try to incorporate mobile-friendly email campaigns and ads, too.
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- Make use of catchy, creative ads. This might be an old way, but you know what they say, “classic never goes out of style”. Ads are made to promote brand awareness. When using ads on mobile marketing, remember to design your ads to work for smaller screens, and with dedicated buttons that link to your site. If you’ll resort to paid ads, make sure to start small and then work your way up as your audience scope increases, too.
- Take advantage of social media. Social media marketing is all the rage now—with all sorts of businesses, both online and offline, using Facebook, Twitter, and Instagram to promote their products and services. This one is one of the most effective ways of mobile marketing. It is cheap, effective, and is very easy to use.
- Don’t underestimate the good, old email marketing. Most email marketing platforms support mobile browsing now. Use your creativity in generating traffic and converting them to sales. Remember to always choose the mobile version when sending out e-blasts, as web-designed ones tend to look bad on mobile.
- Focus on your content on micro-moments. Your content is the backbone of your digital presence. The competition is so tight these days among online businesses, so you really have to step up your game and be consistent. Post small, yet compelling content that speak directly to your market. People who prefer to browse on their mobile phones look for simple, direct, short and sweet messages instead of long, loopy ones. Ecommerce Platforms
If you’re relying solely on apps that sell online and do not make much effort in marketing and promotions, you could sabotage your business yourself. To make an online business succeed, the owner must know how to reach the audience in the easiest, cheapest, and most effective way. In this case, that is mobile marketing.